Choosing The Perfect Packaging To Market Your Product

Whether you're currently developing a new product to sell or revamping a current line of existing products, consumers look at the packaging they come in first and foremost. This is what helps to sell your products and creates a unique niche for your business' brand. When it comes to selecting the perfect packaging, it can take a lot of research and development to get things just right. Here are a few helpful tips to assist you with selecting the right packaging to get your items to sell.

Try It On The Shelf

Before you sign a contract with a packaging vendor, it's a good idea to ask them for a prototype first. Use this as a starting point to see how the packaging will work visually on store shelves and when photographed for online sales. Ask local retailers if you can place the product on their shelves to get an idea of what it will look like when it hits stores. This is also a great way to determine if the packaging you've chosen will fit properly on the shelf, and lets you see how it will actually look when it's placed in retail stores for sale. 

Consider Material Types

Do you want to produce items in eco-friendly or biodegradable packaging? How about packaging that can be repurposed or re-used? Is weight a factor as well as graphics on the outside? The material you select can affect the desired outcome for your products. Consider recyclable paper packaging if you're aiming to be more earth-friendly. Plastic is appealing to the eyes and makes your logo and other graphics really stand out. The type of material you ultimately select will largely depend on your overall goal for the purpose of the packaging. Make a list of the pros and cons that come with different materials, such as sustainability and cost, so you can make a good business decision.

Focus On Your Market

If you're selling high-end products at a higher cost, metal and glass are definitely contemporary, stylish packaging choices. For products that have a smaller bottom line, cardboard, lightweight paper, and some forms of plastic are more ideal. Hone in on exactly who your market is and how much you're selling the item for to get a feel for which style of packaging you choose. Consider the shape as well. Square and rectangular packaging will allow you to fit more items together on small shelves and round packaging tends to have a more elegant feel for the discerning customer. Brainstorm your goals and visions for your product so you can choose the packaging that will sell the largest quantities to the most customers. Click here for more on paper & packaging.